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The 8th Agricultural Student Career Guidance and Mentorship Bootcamp, organized by Agrihouse Foundation, has officially commenced with a dynamic and enlightening experience with a Day with the Media. The day focused on exposing the bootcampers to the vast opportunities within the media landscape and how they can create and grow successful careers by leveraging media to promote agriculture
Day One was themed, Understanding, Creating an Agricultural Niche, and Building a Career Path within the Media Space as a Young Agripreneur.” With the objective of exposing the bootcamers to how traditional and digital media can be leveraged as powerful tools for agricultural growth.
The Bootcampers began their day at Unique FM, where they were hosted by Mr George Doi Sappor, host of The Breakfast Drive. The Bootcampers were given the opportunity to speak live on air, interact with the host, and ask relevant questions about building a voice in agriculture through media.
Speaking to the students, Mr. Sappor urged them to broaden their vision of agriculture and explore the intersection of agriculture with other industries.
according to him ,Agriculture is not just about being on the farm or growing crops,There are countless ways to impact the sector, and media is one of the most powerful. Every industry from fashion to health, to technology has a connection to agriculture. When you understand that, you’ll realize how much room there is for innovation. Use your voice to inspire, educate, and challenge perceptions.
Next, the team visited JoyPrime, a subsidiary of the Multimedia Group Limited. There, they met with Aunty Karen, a media producer who took them on a guided tour of the studio, showing them what happens behind the scenes of live television broadcasting. She also encouraged the bootcampers to treat their journey with seriousness and focus.
“Whatever you do, do it with your full heart,” she advised.
“Whether you decide to become a farmer, a TV presenter, a policy advocate, or an agribusiness owner, your seriousness will determine your success. Life has no shortcuts. You must prepare, learn, and put in the work to stand out.”
At the Angel Broadcasting Network, the bootcampers were welcomed by Mr. Gabriel Asante, a respected news consultant known for his ethical standards and mentorship of young professionals. He took the students through an engaging discussion on personal discipline, values, and professional integrity.
“Your talent will open doors, but only your integrity and discipline will keep you in the room,” he said.
“You are going to face real-life challenges, temptations, and distractions. But if you hold fast to honesty and discipline, you will go far not only in agriculture but in life.”
The final stop of the day was a powerful interactive session on a farm, with Amin Addo, the host of Ayekoo, one of Ghana’s leading agricultural shows on UTV . He spoke to the students about the importance of storytelling in agriculture and challenged them to take ownership of their narratives.
“Farming is no longer just about planting and waiting for harvest,” he said.
“It’s about impact. It’s about how you use your knowledge, your story, and your skills to transform communities. If you can tell compelling stories that highlight the realities and successes in agriculture, you will not only change mindsets—you will change lives. We need more young people who can speak, document, and drive the agricultural agenda forward.”
The bootcampers described the day as enlightening, transformative, and deeply motivating, opening their eyes to new paths they had not previously considered within agriculture.
Hamid Muhammed Shaban, a passionate student from Bunso Cocoa College, shared his thoughts:
“Today has been one of the most insightful days of my journey as a student of agriculture. Before now, I never imagined that media could be such a powerful tool to advocate for agriculture. Listening to people like George Sappor and Amin Addo made me realize that there are so many stories within the cocoa value chain that have not been told and I want to be one of the people telling those stories.
I now understand that my career doesn’t have to be limited to the farm. I can be a communicator, a broadcaster, or even a documentary producer focused on cocoa farming. I feel inspired to do more for my community and my future profession.”
Emmanuella Ankomah Aboagye, from the Kumasi Institute of Tropical Agriculture, was equally inspired:
“I feel transformed by what I experienced today. As someone studying tropical agriculture, I used to focus only on production and post-harvest practices. But today opened my mind to the power of media in shaping agricultural development. Aunty Karen’s words touched me deeply about taking everything I do seriously and not waiting for someone else to create space for me.
I see now that media is a space where I can educate the public, influence policy, and promote agribusiness success stories, especially those involving women. I want to pursue agricultural communication and work towards becoming a voice for rural farmers and women in agriculture.”
