Media Personalities Champion Visit Volta Campaign to Boost Tourism and Agribusiness

The Volta Regional Coordinating Council, in collaboration with the Ghana Tourism Authority (GTA), and the Eastern/Volta/Oti branch of the Association of Ghana Industries (AGI) have sponsored a media expedition to the Volta Region.

The tour, which took place over the weekend and consisted a number of media personalities who hail from the Volta region, aims to boost and encourage tourism and Agribusiness in the Volta Region and promote the campaign, “Visit Volta (#VisitVolta),” as part of activities leading to the 2021 Volta Trade and Investment Fair, slated for November.

The group arrived on Friday and was formally welcomed by officials of GTA and AGI at the Sogakope Beach Resort, where they were taken on a boat ride on the River Volta.

They also visited places like the Atorkor Slave Market, and Fort Prinzenstein, Emancipation beach, Mount Gemi, Wli water falls, Afadjato, the highest mountain, Senyo Hosi’s farm and Maphlix Trust Ghana Limited, an Agro tourism and West Africa’s largest exporter of potatoes and other vegetables.

The team also visited the Togbe of Keta and the Volta Regional Minister, Dr. Archibald Yao Letsa to inform them about their intentions to use their influence to boost tourism and Agribusiness in the Volta region.

Addressing the group, Dr. Archibald described the initiative as laudable, and urged the ambassadors to continue telling the positive stories of the Volta region and its people, “let people know of the good things happening in the Volta region,” he emphasized.

He further used the opportunity to encourage the media men and women to come back and participate in the Volta Trade and Investment Fair, scheduled to take place 15th to 28th November 2021. He said his outfit is working to get the Vice-President Dr. Mahamadu Bawumia to be at the opening event for the launch.

At Maphlix Trust Ghana Limited, which is the largest Agro tourism and West Africa’s largest exporter of potatoes and other vegetables, the Chief Executive Director, Mr. Felix Kamassah, told the team that, he left the banking sector in 2010 for vegetable farming in the Ketu North District of the Volta Region and has since turned some teachers in the locality into farmers.

His farm sprawls on 1,900 acres of land producing vegetables such as sweet potatoes, tomatoes, cucumber, okra, and marrow vegetable (tender summer squash). The vegetables are cultivated on both open field and in 38 greenhouses.

Media personalities who were on the trip included; Bernard Avle of Citi FM/Citi TV, Dzifa Bampoh-3FM/TV3, Kafui Dey, Emefa Apawu, Regina Antwiwaa of Agriwatch Gh/Agrihouse Foundation, among others.

The aim was to draw attention and also leverage the influence of these media personalities from the region to highlight the opportunities therein.

The next tour is in September. The media practitioners are seeking to push, tourism, agribusiness and ICT as potentials.