Yara Launches ‘YaraConnect’ to Strengthen Relationship with Retailers

Getting your Trinity Audio player ready...

As part of efforts to strength connectivity with its retailers, and reward their loyalty, Yara Ghana has launched a new digital platform dubbed, ‘YaraConnect.’

The royalty-based mobile application is expected to serve as a platform for that will connect connect the crop nutrition company and its retailers across the country.

Speaking at the launch, which took place in Accra, last week Friday, the West Africa Regional Director of Yara, Mr. Danquah Addo-Yobo said the mobile application will serve retailers through three (3) core functions, namely, sales loyalty creation, value loyalty creation and retail-farmer connectivity.

He explained, the Sales Loyalty Creation will reward loyal retailers that tend to purchase Yara products. As products are being purchased on regular basis and sales are unarguably increased, Yara retailers accrue points, which can be redeemed for discount coupons and other customized rewards for themselves. All that is needed is to scan the QR code found on products or purchase receipts to earn these points.

The Value Loyalty Creation, he noted, will serve as an advisory platform where farmers gain access to knowledge on better farming products, inputs and purchase decisions via articles, videos, feeds, and FAQs every week to answer questions they mostly ask. This is also known as the Retailer Knowledge Hub

Touching on the Retailer-Farmer Connectivity, this function is categorized into two main services, such as the Farm X and Marketplace. The integration provides distributors the ability to involve in Business-2-Business sections while showcasing their products online and gaining farmers to patronize them by making ‘product bookings’ This, however, introduces the expansion of the businesses of retailers to farmer buyers on Yara Connect.

He noted that Yara Connect is not limited to Yara retailers only, but other farmers who may have access to the app. To which, Non-retailers of Yara Ghana who may use the app directly need to connect with a retailer for Yara and buy products from to enjoy the benefits.

For his part, the Head of Digital innovations at Yara Ghana, Mr. Kwame Okyere demonstrated how the app can be effectively used, outlining the various features and their functions.

He urged the media to spread the word about the app, as it has been designed specially to contribute to the development of the agricultural sector, as well as the efficiency of farmers in the country.