The Ghana Export Promotion Authority (GEPA), in collaboration with Ghanaian Women in Trade With AFCFTA (GWITA), has organised a specialised training workshop on product packaging and labelling for 20 women-led businesses selected from across the country.
The programme, held at the GEPA Impact Hub on Tuesday, February 24, 2026, focused on equipping participants with practical knowledge and skills in product branding, regulatory compliance, and target market labelling requirements to meet both local and international export standards.
Packaging Should Not Be an Afterthought
Former Director of Marketing at GEPA and Chief Facilitator for the programme, Gifty Agnes Adjei-Sam, urged entrepreneurs to view packaging as a strategic investment rather than a secondary consideration.
According to her, proper product packaging plays a crucial role in protecting goods, enhancing brand identity, and driving sales through improved customer experience. She emphasised that in competitive export markets, packaging often determines whether a product attracts or loses potential buyers.
She further encouraged the women entrepreneurs to align their packaging designs with international expectations, noting that appealing, informative, and compliant labelling significantly increases a product’s market acceptance.
GEPA Export School to Deepen Focus on Packaging
Head of Training at GEPA, Augustina Serwaah Dankwa, announced that the GEPA Export School will introduce more comprehensive modules on packaging to ensure exporters receive up-to-date, high-quality training in this critical area.
She explained that the move is in line with a directive from the Chief Executive Officer of GEPA, Francis Kojo Kwarteng Arthur, to ensure that Ghanaian products are packaged to meet international standards and attract global buyers.
Madam Dankwa stressed that strengthening packaging capacity among exporters is key to enhancing Ghana’s competitiveness under the African Continental Free Trade Area (AfCFTA) and beyond.
GWITA Commends GEPA’s Impact Hub Initiative
The Vice President of GWITA, Lucy Afari, expressed appreciation to GEPA for establishing the Impact Hub, describing it as a valuable resource that provides free IT services and technical support to Ghanaian exporters.
She urged members of the association to take full advantage of the facility to improve their export readiness, build stronger brands, and expand their presence in international markets.
The workshop forms part of ongoing efforts to empower women entrepreneurs with the tools and knowledge needed to scale their businesses, improve product presentation, and position Ghanaian-made goods competitively on the global stage.
