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Rice Sector Stakeholders Commend AGRA for Strengthening Ghana Rice Brand

by Agriwatch
July 21, 2025
in Agriculture
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Rice Sector Stakeholders Commend AGRA for Strengthening Ghana Rice Brand
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Stakeholders in Ghana’s rice sector have commended AGRA for its role in enhancing the “Ghana Rice” brand. They credit AGRA’s support, through the Ghana Rice Project, with playing a key role in transforming the country’s rice industry. Implemented between 2018 and 2021, the project aimed to improve access to quality inputs and markets, increase rice productivity, and boost national consumption of locally grown rice.

As part of the initiative, farmers received certified, locally developed rice seed varieties and benefited from improved extension services delivered through village-based advisors (VBAs). Input distribution systems were also strengthened through linkages with agro-dealers. The project further supported rice millers with targeted training programs, while a national campaign was launched to promote the consumption of Ghanaian-produced rice and advocate for policy improvements in the sector. Chris Adjanyo of Hopeline Institute, one of the project implementers, noted that the initiative supported over 128,000 farmers by improving their access to quality inputs, extension services, and market opportunities—enabling many of them to double their yields and increase their incomes.

“At the time that we started this project, yield per hectare on the average was about 1.8 tonnes (per hectare). But at the end of the project, we pushed this yield all the way to 2.8. There are places that have gone as far as 3.0,” he said.

Some farmers have also been commenting on the impact of the project. Godfred Mensah who is one of the beneficiaries said; “the inputs helped us increase productivity. I got 65 bags of rice from my 4-acre field.” Ordinarily, that size of farm should have given him 20 bags. Another farmer said: “we have been able to increase our production to even five tonnes per hectare.”

Mr. Adjanyo explained more Ghana rice brands have hit the market since 2018. “There is increase in visibility for Ghana Rice. The time that we started this project, we had, just about ten major brands of Ghana Rice. As we speak today, we have more than 140 major brands registered with the Food and Drugs Authority,” he said. He explained that through advocacy efforts by the project, there was “a government directive that every public event which will be paid for by the state, has to source Ghana Rice if they are going to use rice.” “In addition to that, as an importer, you were required to source about 60% of your rice, which you put into your channels locally. What it means for the local production is that there is always a market for them. So, they are encouraged to produce and produce more,” he added.

Mr. Adjanyo explained that through the project, rice producers were also trained to improve the quality and packaging of produced in Ghana rice. “Quality of rice has improved… Most of the companies have moved from the old type of packaging to this new form of packaging… And all this is as a result of the work we did with the AGRA Ghana Rice project,” he said.

Nana Ama Oppong Duah of the John A. Kufuor Foundation, another project implementer, emphasized that the initiative helped organize farmers into cooperatives under the Ghana Rice Interprofessional Body (GRIB), enhancing their access to support services. She also noted that the project played a significant role in strengthening government policies aimed at developing the rice sector.

“The other policy action that we were able to achieve was the government set up a Rice Fund. At the time it was 20 million Cedis. It was for rice millers to cover operational costs or to buy paddy and also to improve some of their infrastructure,” she explained.

Baba Alhassan, a farmer in the Ejura District explained “people did not like Ghana Rice because of stones. But through the other training and support equipment, now our rice doesn’t have stones. So, our customers love Ghana rice.”

Madam Oppong Duah says a new upcoming phase of the project will focus on increasing the participation of youth and women in the rice value chain. “What we are trying to do with this new grant is to get a lot of young people involved, and women as well. Not only rice production but also processing and aggregation. As we know, the farming population is aging and so if we do not bring in more young people, we will lose out a lot,” she said.

She says the new project will also work with the Ministry of Food and Agriculture to strengthen the Ghana National Rice Development Strategy (GNRDS). The GNRDS launched in 2009, aimed to improve rice production, reduce imports, and increase farmers’ incomes. It focused on improving irrigation, fertilizer use, and other technologies to boost yields. “We will also be working with the government on the GNRDS. In the past, we did the review. But now, we need to start implementing it. So we will be working with the ministry to look at concept notes for implementation,” she explained.

Madam Oppong Duah says the project will also prioritize harmonizing regional policies on the rice sector. “We will be working not just in Ghana but also at the ECOWAS level. Working with the ECOWAS Rice Observatory, so that at the regional level, we also have the protocols that are in favor of the rice value chain in the country,” she said.

Source: Dailyagricnews
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