Despite adverse weather in early 2025, the sector managed to maintain fruit quality, yield stability, and supply consistency. Quality remains a key differentiator, supported by strict traceability and control systems. Chaverri highlights that “for more than 15 years, we have not had a single rejection in any market due to traceability, environmental control or maximum residue limits,” backed by extensive environmental and labour audits across the industry.
Europe and the United States remain the main export destinations, but Costa Rica is actively diversifying geographically. Growth opportunities are emerging in the Nordic countries, Eastern Europe, the Caribbean, South America, North Africa, the Middle East, and Asia. “Part of our strategy is to diversify both markets and segments to guarantee business continuity,” he explains.
The industry has also reinforced biosecurity measures following the presence of Fusarium R4T in Ecuador. Preventive protocols are coordinated with national authorities, while research and field trials are ongoing to develop tolerant or resistant varieties. “Even if a variety is resistant, if it is not palatable, it is not useful to us,” Chaverri says, emphasizing the importance of consumer acceptance.
Costa Rica continues to position itself as a competitive banana origin due to productivity, quality, and strong social and environmental standards under the “Essential Costa Rica” brand. Nevertheless, structural challenges persist, particularly labour shortages, as younger generations are less willing to work in agriculture. As a result, technology is gaining importance, with increased automation in packing facilities, more efficient water use, and widespread adoption of drones. Looking ahead, the sector’s long-term sustainability will depend not only on diversification and innovation but also on fairer pricing across the value chain.
For more information:
Marcial Chaverri
National Banana Corporation (Corbana)
Costa Rica
Tel.: +506 4002 – 4700
[email protected]
www.corbana.co.cr
