The Founder and Chief Executive officer of Eden Tree Ghana Limited, Catherine Krobo Edusei, has encouraged agric Startups and aspiring agripreneurs, to prioritize consistency and being reliable in terms of service delivery and production.
She said most supermarkets lose confidence in agribusiness startups because some can be very unreliable, “You have to be consistent,” she stressed.
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She said, “Sometimes when supermarkets sign on a supplier, when they request supplies, some of the startups give several excuses, including claims that they are attending funerals. Once that happens, the supermarkets lose their trust in you. You have to be consistent. At Eden Tree, we supply every blessed day of the week, except Sundays. Once that happens, they trust your brand and deal with you. You have to be reliable,” she said.
The Eden Tree CEO also called on the government to support the youth in agribusinesses by connecting them to retailers and supermarkets.
“If there can be assistance from government, cooperatives or bodies by getting them into business and connecting them to retailers, it will be a good thing [because it is very difficult getting ready market]. My advice to startups is that one thing you have to focus on is reliability, and you have to be consistent,” she added.
Eden Tree is a major producer and distributor of high-end fresh vegetables, fruits and herbs in Ghana. Its produce are patronised by several companies and major supermarkets in Ghana.
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