header banner
A subsidiary of Agrihouse Communication
Wednesday, June 17, 2026
AgriWatchGH
  • Agrihouse Trends
    • All
    • Agri-Influencer
    • Agri-Woman
    • Weekly Articles
    Eight Years of Impact: Global Affairs Canada Continues Support for Rural Women Farmers through WOFAGRIC and Gold in the Soil Awards

    Eight Years of Impact: Global Affairs Canada Continues Support for Rural Women Farmers through WOFAGRIC and Gold in the Soil Awards

    Agrihouse Foundation Intensifies Savannah Regional Tour Ahead of 8th WOFAGRIC and Gold in the Soil Awards

    Agrihouse Foundation Intensifies Savannah Regional Tour Ahead of 8th WOFAGRIC and Gold in the Soil Awards

    Agrihouse Foundation Produces Theme Song for “At the Table with Alberta Nana Akyaa Akosa”

    Agrihouse Foundation Produces Theme Song for “At the Table with Alberta Nana Akyaa Akosa”

    Agrihouse Foundation, AgriWatchGH Launch “At the Table with Alberta Nana Akyaa Akosa”

    Agrihouse Foundation, AgriWatchGH Launch “At the Table with Alberta Nana Akyaa Akosa”

    Ghana and Nebraska Sign Landmark 10-Year Agricultural Partnership Agreement Focused on Livestock Modernization, Food Security and Economic Cooperation

    Ghana and Nebraska Sign Landmark 10-Year Agricultural Partnership Agreement Focused on Livestock Modernization, Food Security and Economic Cooperation

    Ag-Stud Bootcamp Continues to Shape the Next Generation of Agrifood Leaders

    Ag-Stud Bootcamp Continues to Shape the Next Generation of Agrifood Leaders

    The Hidden Cost of Waste Valorization

    The Hidden Cost of Waste Valorization

    US-Based Philanthropist, Samuel Saupo Donates Wellington Boots to Agrihouse Foundation to Advance Support for Women, Youth, and Farmers with Disabilities in Ghana

    US-Based Philanthropist, Samuel Saupo Donates Wellington Boots to Agrihouse Foundation to Advance Support for Women, Youth, and Farmers with Disabilities in Ghana

    Bono East Minister Champions Crop Protection as Key to Food Security at 3rd GACA Opening

    Bono East Minister Champions Crop Protection as Key to Food Security at 3rd GACA Opening

    • Agri-Influencer
    • Agri-Woman
    • Weekly Articles
  • National Trends
    • All
    • Crops
    • Fertilizer
    • Livestock
    • Machinery
    • Technology
    Tomato traders call for farmer training to boost local production 

    Tomato traders call for farmer training to boost local production 

    Eight Years of Impact: Global Affairs Canada Continues Support for Rural Women Farmers through WOFAGRIC and Gold in the Soil Awards

    Eight Years of Impact: Global Affairs Canada Continues Support for Rural Women Farmers through WOFAGRIC and Gold in the Soil Awards

    TCDA sets July deadline for certified tree crop seedlings

    TCDA sets July deadline for certified tree crop seedlings

    Agrihouse Foundation Set to Kick Off AG-Stud Africa Bootcamp 2026 on Monday June 15

    Agrihouse Foundation Set to Kick Off AG-Stud Africa Bootcamp 2026 on Monday June 15

    Ghana Calls for Equitable Ocean Governance at Neptune Forum in Paris

    Ghana Calls for Equitable Ocean Governance at Neptune Forum in Paris

    Tano South intensifies measures to stem cocoa smuggling-MCE    

    Tano South intensifies measures to stem cocoa smuggling-MCE    

    Gov’t has distributed 1.7 million poultry birds under Nkoko Nkitsinkitsi 

    Gov’t has distributed 1.7 million poultry birds under Nkoko Nkitsinkitsi 

    Ghana Poultry Day 2026 Launched: Stakeholders Rally to Reduce Imports and Strengthen Local Poultry Industry

    Ghana Poultry Day 2026 Launched: Stakeholders Rally to Reduce Imports and Strengthen Local Poultry Industry

    Mahama Secures 1,800 Agricultural Equipment Pact from Belarus

    Mahama Secures 1,800 Agricultural Equipment Pact from Belarus

    • Crops
    • Fertilizer
    • Livestock
    • Machinery
    • Technology
  • Regional Trends
    GSA unveils organic certification to enhance market access 

    GSA unveils organic certification to enhance market access 

    Ghana Safeguards Cocoa Farmers: Government Maintains Farmgate Prices for 2025/26 Light Crop Season Despite Global Slump

    Ghana Safeguards Cocoa Farmers: Government Maintains Farmgate Prices for 2025/26 Light Crop Season Despite Global Slump

    Gov’t Registers 45 LBCs to Purchase Grains to Tackle Food Glut

    Gov’t Registers 45 LBCs to Purchase Grains to Tackle Food Glut

    50% Increase of Charcoal is one of the Ghana’s Biggest Inflation Drive – Government Statistician

    50% Increase of Charcoal is one of the Ghana’s Biggest Inflation Drive – Government Statistician

    Fisheries Minister Launches Project to Transform Abandoned Pits into Fish Farms

    Fisheries Minister Launches Project to Transform Abandoned Pits into Fish Farms

    NCCE, Awutu-Senya East mark World Environment Day with call for action 

    NCCE, Awutu-Senya East mark World Environment Day with call for action 

    At The Table With Alberta: A 36-year-old Woman Farmer with Disability Shares her Inspiring Story in this Episode

    At The Table With Alberta: A 36-year-old Woman Farmer with Disability Shares her Inspiring Story in this Episode

    Dodowa Forest Under Siege: A 200-Year-Old legacy fights for survival  

    Dodowa Forest Under Siege: A 200-Year-Old legacy fights for survival  

    WaterAid Ghana commissions WASH facilities for Sabuli, Ul-Dantie Health Centres

    WaterAid Ghana commissions WASH facilities for Sabuli, Ul-Dantie Health Centres

  • Global Trends
    • All
    • Foreign News
    • News in Africa
    Ghana Calls for Equitable Ocean Governance at Neptune Forum in Paris

    Ghana Calls for Equitable Ocean Governance at Neptune Forum in Paris

    Ghana’s Food System Under Pressure as Stakeholders Gather to Chart Climate-resilient Future

    Ghana’s Food System Under Pressure as Stakeholders Gather to Chart Climate-resilient Future

    70-year Field Study finds Fertilizer Imbalance can Halve Mycorrhizal Fungi

    70-year Field Study finds Fertilizer Imbalance can Halve Mycorrhizal Fungi

    Why many Fungicide-treated Soybean Seeds may Boost Harvests But not Farm Profits

    Why many Fungicide-treated Soybean Seeds may Boost Harvests But not Farm Profits

    Why too much Phosphorus in Our Farmland Pollutes Our Water | Column

    Why too much Phosphorus in Our Farmland Pollutes Our Water | Column

    ‘Shared recognition’ Across UK Farming Groups of Arable Policy Needs

    ‘Shared recognition’ Across UK Farming Groups of Arable Policy Needs

    Beef Processors ‘Moved too Far and too Fast in Cutting Prices’ – UFU

    Beef Processors ‘Moved too Far and too Fast in Cutting Prices’ – UFU

    Tomato prices in Kenya rise 45.7% after rainfall disrupts supply

    Tomato prices in Kenya rise 45.7% after rainfall disrupts supply

    Promoting Efficiency and Hygiene in the Parlour

    Promoting Efficiency and Hygiene in the Parlour

    • Foreign News
    • News in Africa
  • Agri-Campus
    • All
    • Agri-Courses
    • Campus Trends
    Ohawu Agric College set to become Campus of Bunso Agriculture University

    Ohawu Agric College set to become Campus of Bunso Agriculture University

    FAO Opens 2026 General Call for Expressions of Interest for Institutional Collaborations

    FAO Opens 2026 General Call for Expressions of Interest for Institutional Collaborations

    President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

    President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

    Call for Applications: Africa Youth Portal and Research Programme

    Call for Applications: Africa Youth Portal and Research Programme

    KIC School Farm Awards 2025 Set to Inspire a New Generation of Agripreneurs

    KIC School Farm Awards 2025 Set to Inspire a New Generation of Agripreneurs

    Ghana’s school gardens/farms need more than good intentions – Alfred Adjabeng writes

    Ghana’s school gardens/farms need more than good intentions – Alfred Adjabeng writes

    Students experience practical agriculture through Tilly’s Farm Porktober programme

    Students experience practical agriculture through Tilly’s Farm Porktober programme

    A/R: Agrinvest and KITA expand mechanization access for young agripreneurs under YEFFA

    A/R: Agrinvest and KITA expand mechanization access for young agripreneurs under YEFFA

    AI Can Transform Animal Production – Prof. Dadson Awunyo-Vitor

    AI Can Transform Animal Production – Prof. Dadson Awunyo-Vitor

    • Agri-Courses
    • Campus Trends
  • Agro-Market
    • All
    • Sales and Marketing
    Agriculture digitisation: USOFT launches AgroCart App to ease post-harvest logistics challenges

    Agriculture digitisation: USOFT launches AgroCart App to ease post-harvest logistics challenges

    Ayawaso Central Assembly eyes 24-hour market to decongest streets 

    Ayawaso Central Assembly eyes 24-hour market to decongest streets 

    Nigeria halts onion exports to Ghana over trade dispute

    Nigeria halts onion exports to Ghana over trade dispute

    Russia rejects Moroccan citrus consignments over labeling issues and pest detection

    Russia rejects Moroccan citrus consignments over labeling issues and pest detection

    “South Africa loaded 4x apple volumes to India in 2026”

    “South Africa loaded 4x apple volumes to India in 2026”

    Global economic growth to remain steady if oil price shock is not prolonged – Fitch

    Global economic growth to remain steady if oil price shock is not prolonged – Fitch

    Consumers warned to brace for possible fuel price hikes

    Consumers warned to brace for possible fuel price hikes

    Speaker of Parliament commends gov’t support for Shea Hub Project

    Speaker of Parliament commends gov’t support for Shea Hub Project

    Tamale Abattoir to get modern water supply facility

    Tamale Abattoir to get modern water supply facility

    • Sales and Marketing
  • More
    • Agriwoman Marketplace
    • Events & Shows
    • Editor’s Choice
No Result
View All Result
  • Agrihouse Trends
    • All
    • Agri-Influencer
    • Agri-Woman
    • Weekly Articles
    Eight Years of Impact: Global Affairs Canada Continues Support for Rural Women Farmers through WOFAGRIC and Gold in the Soil Awards

    Eight Years of Impact: Global Affairs Canada Continues Support for Rural Women Farmers through WOFAGRIC and Gold in the Soil Awards

    Agrihouse Foundation Intensifies Savannah Regional Tour Ahead of 8th WOFAGRIC and Gold in the Soil Awards

    Agrihouse Foundation Intensifies Savannah Regional Tour Ahead of 8th WOFAGRIC and Gold in the Soil Awards

    Agrihouse Foundation Produces Theme Song for “At the Table with Alberta Nana Akyaa Akosa”

    Agrihouse Foundation Produces Theme Song for “At the Table with Alberta Nana Akyaa Akosa”

    Agrihouse Foundation, AgriWatchGH Launch “At the Table with Alberta Nana Akyaa Akosa”

    Agrihouse Foundation, AgriWatchGH Launch “At the Table with Alberta Nana Akyaa Akosa”

    Ghana and Nebraska Sign Landmark 10-Year Agricultural Partnership Agreement Focused on Livestock Modernization, Food Security and Economic Cooperation

    Ghana and Nebraska Sign Landmark 10-Year Agricultural Partnership Agreement Focused on Livestock Modernization, Food Security and Economic Cooperation

    Ag-Stud Bootcamp Continues to Shape the Next Generation of Agrifood Leaders

    Ag-Stud Bootcamp Continues to Shape the Next Generation of Agrifood Leaders

    The Hidden Cost of Waste Valorization

    The Hidden Cost of Waste Valorization

    US-Based Philanthropist, Samuel Saupo Donates Wellington Boots to Agrihouse Foundation to Advance Support for Women, Youth, and Farmers with Disabilities in Ghana

    US-Based Philanthropist, Samuel Saupo Donates Wellington Boots to Agrihouse Foundation to Advance Support for Women, Youth, and Farmers with Disabilities in Ghana

    Bono East Minister Champions Crop Protection as Key to Food Security at 3rd GACA Opening

    Bono East Minister Champions Crop Protection as Key to Food Security at 3rd GACA Opening

    • Agri-Influencer
    • Agri-Woman
    • Weekly Articles
  • National Trends
    • All
    • Crops
    • Fertilizer
    • Livestock
    • Machinery
    • Technology
    Tomato traders call for farmer training to boost local production 

    Tomato traders call for farmer training to boost local production 

    Eight Years of Impact: Global Affairs Canada Continues Support for Rural Women Farmers through WOFAGRIC and Gold in the Soil Awards

    Eight Years of Impact: Global Affairs Canada Continues Support for Rural Women Farmers through WOFAGRIC and Gold in the Soil Awards

    TCDA sets July deadline for certified tree crop seedlings

    TCDA sets July deadline for certified tree crop seedlings

    Agrihouse Foundation Set to Kick Off AG-Stud Africa Bootcamp 2026 on Monday June 15

    Agrihouse Foundation Set to Kick Off AG-Stud Africa Bootcamp 2026 on Monday June 15

    Ghana Calls for Equitable Ocean Governance at Neptune Forum in Paris

    Ghana Calls for Equitable Ocean Governance at Neptune Forum in Paris

    Tano South intensifies measures to stem cocoa smuggling-MCE    

    Tano South intensifies measures to stem cocoa smuggling-MCE    

    Gov’t has distributed 1.7 million poultry birds under Nkoko Nkitsinkitsi 

    Gov’t has distributed 1.7 million poultry birds under Nkoko Nkitsinkitsi 

    Ghana Poultry Day 2026 Launched: Stakeholders Rally to Reduce Imports and Strengthen Local Poultry Industry

    Ghana Poultry Day 2026 Launched: Stakeholders Rally to Reduce Imports and Strengthen Local Poultry Industry

    Mahama Secures 1,800 Agricultural Equipment Pact from Belarus

    Mahama Secures 1,800 Agricultural Equipment Pact from Belarus

    • Crops
    • Fertilizer
    • Livestock
    • Machinery
    • Technology
  • Regional Trends
    GSA unveils organic certification to enhance market access 

    GSA unveils organic certification to enhance market access 

    Ghana Safeguards Cocoa Farmers: Government Maintains Farmgate Prices for 2025/26 Light Crop Season Despite Global Slump

    Ghana Safeguards Cocoa Farmers: Government Maintains Farmgate Prices for 2025/26 Light Crop Season Despite Global Slump

    Gov’t Registers 45 LBCs to Purchase Grains to Tackle Food Glut

    Gov’t Registers 45 LBCs to Purchase Grains to Tackle Food Glut

    50% Increase of Charcoal is one of the Ghana’s Biggest Inflation Drive – Government Statistician

    50% Increase of Charcoal is one of the Ghana’s Biggest Inflation Drive – Government Statistician

    Fisheries Minister Launches Project to Transform Abandoned Pits into Fish Farms

    Fisheries Minister Launches Project to Transform Abandoned Pits into Fish Farms

    NCCE, Awutu-Senya East mark World Environment Day with call for action 

    NCCE, Awutu-Senya East mark World Environment Day with call for action 

    At The Table With Alberta: A 36-year-old Woman Farmer with Disability Shares her Inspiring Story in this Episode

    At The Table With Alberta: A 36-year-old Woman Farmer with Disability Shares her Inspiring Story in this Episode

    Dodowa Forest Under Siege: A 200-Year-Old legacy fights for survival  

    Dodowa Forest Under Siege: A 200-Year-Old legacy fights for survival  

    WaterAid Ghana commissions WASH facilities for Sabuli, Ul-Dantie Health Centres

    WaterAid Ghana commissions WASH facilities for Sabuli, Ul-Dantie Health Centres

  • Global Trends
    • All
    • Foreign News
    • News in Africa
    Ghana Calls for Equitable Ocean Governance at Neptune Forum in Paris

    Ghana Calls for Equitable Ocean Governance at Neptune Forum in Paris

    Ghana’s Food System Under Pressure as Stakeholders Gather to Chart Climate-resilient Future

    Ghana’s Food System Under Pressure as Stakeholders Gather to Chart Climate-resilient Future

    70-year Field Study finds Fertilizer Imbalance can Halve Mycorrhizal Fungi

    70-year Field Study finds Fertilizer Imbalance can Halve Mycorrhizal Fungi

    Why many Fungicide-treated Soybean Seeds may Boost Harvests But not Farm Profits

    Why many Fungicide-treated Soybean Seeds may Boost Harvests But not Farm Profits

    Why too much Phosphorus in Our Farmland Pollutes Our Water | Column

    Why too much Phosphorus in Our Farmland Pollutes Our Water | Column

    ‘Shared recognition’ Across UK Farming Groups of Arable Policy Needs

    ‘Shared recognition’ Across UK Farming Groups of Arable Policy Needs

    Beef Processors ‘Moved too Far and too Fast in Cutting Prices’ – UFU

    Beef Processors ‘Moved too Far and too Fast in Cutting Prices’ – UFU

    Tomato prices in Kenya rise 45.7% after rainfall disrupts supply

    Tomato prices in Kenya rise 45.7% after rainfall disrupts supply

    Promoting Efficiency and Hygiene in the Parlour

    Promoting Efficiency and Hygiene in the Parlour

    • Foreign News
    • News in Africa
  • Agri-Campus
    • All
    • Agri-Courses
    • Campus Trends
    Ohawu Agric College set to become Campus of Bunso Agriculture University

    Ohawu Agric College set to become Campus of Bunso Agriculture University

    FAO Opens 2026 General Call for Expressions of Interest for Institutional Collaborations

    FAO Opens 2026 General Call for Expressions of Interest for Institutional Collaborations

    President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

    President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

    Call for Applications: Africa Youth Portal and Research Programme

    Call for Applications: Africa Youth Portal and Research Programme

    KIC School Farm Awards 2025 Set to Inspire a New Generation of Agripreneurs

    KIC School Farm Awards 2025 Set to Inspire a New Generation of Agripreneurs

    Ghana’s school gardens/farms need more than good intentions – Alfred Adjabeng writes

    Ghana’s school gardens/farms need more than good intentions – Alfred Adjabeng writes

    Students experience practical agriculture through Tilly’s Farm Porktober programme

    Students experience practical agriculture through Tilly’s Farm Porktober programme

    A/R: Agrinvest and KITA expand mechanization access for young agripreneurs under YEFFA

    A/R: Agrinvest and KITA expand mechanization access for young agripreneurs under YEFFA

    AI Can Transform Animal Production – Prof. Dadson Awunyo-Vitor

    AI Can Transform Animal Production – Prof. Dadson Awunyo-Vitor

    • Agri-Courses
    • Campus Trends
  • Agro-Market
    • All
    • Sales and Marketing
    Agriculture digitisation: USOFT launches AgroCart App to ease post-harvest logistics challenges

    Agriculture digitisation: USOFT launches AgroCart App to ease post-harvest logistics challenges

    Ayawaso Central Assembly eyes 24-hour market to decongest streets 

    Ayawaso Central Assembly eyes 24-hour market to decongest streets 

    Nigeria halts onion exports to Ghana over trade dispute

    Nigeria halts onion exports to Ghana over trade dispute

    Russia rejects Moroccan citrus consignments over labeling issues and pest detection

    Russia rejects Moroccan citrus consignments over labeling issues and pest detection

    “South Africa loaded 4x apple volumes to India in 2026”

    “South Africa loaded 4x apple volumes to India in 2026”

    Global economic growth to remain steady if oil price shock is not prolonged – Fitch

    Global economic growth to remain steady if oil price shock is not prolonged – Fitch

    Consumers warned to brace for possible fuel price hikes

    Consumers warned to brace for possible fuel price hikes

    Speaker of Parliament commends gov’t support for Shea Hub Project

    Speaker of Parliament commends gov’t support for Shea Hub Project

    Tamale Abattoir to get modern water supply facility

    Tamale Abattoir to get modern water supply facility

    • Sales and Marketing
  • More
    • Agriwoman Marketplace
    • Events & Shows
    • Editor’s Choice
No Result
View All Result
AgriWatchGH
No Result
View All Result
Home Agriculture

Don’t let technology get in the way of farming – Expert to Farmers

by Agriwatch
January 3, 2026
in Agriculture
0
Don’t let technology get in the way of farming – Expert to Farmers
0
SHARES
18
VIEWS

Nebraska farmer Jesse Williams and Extension educator Dirk Charlson explain how precision agriculture technology helps manage farm variability through the GEMS framework.

Jesse Williams uses precision technology from planting through harvest on his 1,000-acre farm in Polk County, Neb. From grid soil sampling to variable-rate nitrogen application, he uses state-of-the-art technology to provide the information he needs to make decisions. Then he relies on technology to help execute practices like variable-rate applications in the field.

Yet in everything Williams does, the goal is obvious. He is after maximum profitability. Precision technology tools and techniques help do it more effectively, Williams said.

Dirk Charlson, Extension educator specializing in digital agriculture at the University of Nebraska, views precision agriculture as tools to help people farm better, and not as the be-all and end-all, by itself.

“A professor of mine, Randy Shoemaker, said: ‘Don’t let the technology get in the way of science,’” Charlson said. “His point was remembering what was most important — the science of what you were studying, not the technology.

“I tweaked the saying: ‘Don’t let technology get in the way of farming.’ Precision technology helps us be more efficient. But we aren’t buying it just to have technology. We invest in it to solve problems and manage our farms better.”

Managing variability

The goal of farming is profitability, even if it is also a way of life, Charlson said. Variability is a major obstacle.

“Variability consists of inconsistent yields over years and space, and variability leads to uncertainty, including whether farming will be profitable,” Charlson said. “That is why risk management is important.”

Precision agriculture offers options that can reduce risk, he noted. Ag economists developed a systems framework to illustrate how precision tools can help, called GEMS. These factors interact together:

  • genetics

  • environment

  • management 

  • socioeconomics 

“Genetics is hybrid or variety choice, but it is more than that too,” Charlson said. “It is also about biology and change that comes with cover crops. We have least control over environment, which starts with weather patterns and includes interactions related to soil type, pests and nonbiological stresses.

“We have more control over management, like seeding rates, applying fertilizer correctly and utilizing variable-rate technology. Socioeconomic centers on risk management. How much risk are you willing to take? How does equipment cost factor in?”

Simple example

The goal is to use precision ag tools to manage GEMS interactions and achieve profitability, Charlson said. Identify sources of variation and yield-limiting factors, either natural or man-made. Start with analyzing yield maps. Then apply the GEMS concept to determine variation you can reduce.

Suppose there are two soil types in a field: a loam and a sandy soil. The sandy soil is drought-prone. Use GEMS to reach possible solutions:

  • Genetics. Select corn hybrids with drought-tolerance on the sandy soil.
  • Environment. If it’s available, increase irrigation on the sandy soil.
  • Management. Lower seeding rates on the sandy soil, increase them on the loam, and consider placing hybrids by soil type with a multi-hybrid planter.
  • Socioeconomics. Factor in cost of a variable-rate and/or multi-hybrid planter, and cost of variable-rate irrigation. These adjustments with precision tools are possible today — but will they pay?

“You don’t have to make all changes in one year,” Charlson concluded. “It could be a multiyear plan implemented over time.” 

Source: FarmProgress.com

Previous Post

More Inputs Don’t Guarantee Higher Corn Yields – Experts to Farmers

Next Post

Resetting Ghana’s economy: The 20 reforms and achievements that defined 2025

Next Post
Resetting Ghana’s economy: The 20 reforms and achievements that defined 2025

Resetting Ghana’s economy: The 20 reforms and achievements that defined 2025

[adrotate group="4"]
  • About
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • Editor’s Choice
  • Contact Us

© 2025 Agriwatch - A subsidiary of Agrihouse Communication

No Result
View All Result
  • Agrihouse Trends
    • Agri-Influencer
    • Agri-Woman
    • Weekly Articles
  • National Trends
    • Crops
    • Fertilizer
    • Livestock
    • Machinery
    • Technology
  • Regional Trends
  • Global Trends
    • Foreign News
    • News in Africa
  • Agri-Campus
    • Agri-Courses
    • Campus Trends
  • Agro-Market
    • Sales and Marketing
  • More
    • Agriwoman Marketplace
    • Events & Shows
    • Editor’s Choice

© 2025 Agriwatch - A subsidiary of Agrihouse Communication