A subsidiary of Agrihouse Communication
Wednesday, December 10, 2025
AgriWatchGH
  • Agrihouse Trends
    • All
    • Agri-Influencer
    • Agri-Woman
    • Weekly Articles
    Call for Applications: Africa Youth Portal and Research Programme

    Call for Applications: Africa Youth Portal and Research Programme

    Ghana’s 41st National  Farmers’ Day Exhibitions Draws Over 120 Exhibiting Companies

    Ghana’s 41st National Farmers’ Day Exhibitions Draws Over 120 Exhibiting Companies

    Mofa, Agrihouse Foundation Partner To Host Mega Exhibition For 41st Farmers’ Day

    Mofa, Agrihouse Foundation Partner To Host Mega Exhibition For 41st Farmers’ Day

    Create Spaces that will Enable You to Lead the Change In Agrifood Systems – WFF Ghana Chapter Chair Impels African Youth

    Create Spaces that will Enable You to Lead the Change In Agrifood Systems – WFF Ghana Chapter Chair Impels African Youth

    Indigenous Agricultural Knowledge An Asset For Africa’s Food Sovereignty

    Indigenous Agricultural Knowledge An Asset For Africa’s Food Sovereignty

    Financing, Training, Essential  To Empowering Young Africans For Food Systems Transformation – WFF Senegal National  Chapter Lead

    Financing, Training, Essential To Empowering Young Africans For Food Systems Transformation – WFF Senegal National Chapter Lead

    Young Africans Influence in AU’s Food Policies Must Align With UN SDGs-WFF Senegal National Chapter Lead

    Young Africans Influence in AU’s Food Policies Must Align With UN SDGs-WFF Senegal National Chapter Lead

    WFF Egypt Chapter Calls for Pan-African Digital Platform to Boost Youth Collaboration

    WFF Egypt Chapter Calls for Pan-African Digital Platform to Boost Youth Collaboration

    Invest in Education and Mentorship to Empower Africa’s Youth — WFF Cameroon National Chapter Lead

    Invest in Education and Mentorship to Empower Africa’s Youth — WFF Cameroon National Chapter Lead

    • Agri-Influencer
    • Agri-Woman
    • Weekly Articles
  • National Trends
    • All
    • Crops
    • Fertilizer
    • Livestock
    • Machinery
    • Technology
    President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

    President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

    West African countries committed to boosting women’s empowerment in agrifood systems

    West African countries committed to boosting women’s empowerment in agrifood systems

    Producers commend GH¢6.9bn oil palm dev’t regime     

    Producers commend GH¢6.9bn oil palm dev’t regime     

    National Farmers Day: Agriculture Minister Pushes for Farmer-Led Change

    National Farmers Day: Agriculture Minister Pushes for Farmer-Led Change

    Farmers Demand 2% Interest Rate on Agricultural Loans to Boost Local Production

    Farmers Demand 2% Interest Rate on Agricultural Loans to Boost Local Production

    Mahama Renews Call for Affordable Credit to Boost Agriculture

    Mahama Renews Call for Affordable Credit to Boost Agriculture

    Pres. Mahama Calls for Modernisation of Agriculture Through Better Tools, Irrigation and Seeds

    Pres. Mahama Calls for Modernisation of Agriculture Through Better Tools, Irrigation and Seeds

    Parliament commends farmers ahead of December 5 Farmers’ Day

    Parliament commends farmers ahead of December 5 Farmers’ Day

    EXIM Bank, PIAA lead nationwide inspection of coconut farms

    EXIM Bank, PIAA lead nationwide inspection of coconut farms

    • Crops
    • Fertilizer
    • Livestock
    • Machinery
    • Technology
  • Regional Trends
    FAO launches International Year of the Woman Farmer 2026 to empower women in agriculture

    FAO launches International Year of the Woman Farmer 2026 to empower women in agriculture

    41st National Farmers’ Day Celebration: Pres. Mahama Urges Farmers to Strengthen Local Food Production

    41st National Farmers’ Day Celebration: Pres. Mahama Urges Farmers to Strengthen Local Food Production

    FAO’s new Global Emergency and Resilience Appeal seeks .5 billion to support 100 million people in 54 countries

    FAO’s new Global Emergency and Resilience Appeal seeks $2.5 billion to support 100 million people in 54 countries

    BoG pushes for more transparent, inclusive credit system for SMEs

    BoG pushes for more transparent, inclusive credit system for SMEs

    Volta Regional Minister urges businesses to register properly to boost investor confidence

    Volta Regional Minister urges businesses to register properly to boost investor confidence

    Mofa, Agrihouse Foundation Partner To Host Mega Exhibition For 41st Farmers’ Day

    Mofa, Agrihouse Foundation Partner To Host Mega Exhibition For 41st Farmers’ Day

    New FAO analysis highlights growing gap in climate finance for agrifood systems

    New FAO analysis highlights growing gap in climate finance for agrifood systems

    Africa must leverage geospatial intelligence for Agenda 2063 – Deputy Lands Minister

    Africa must leverage geospatial intelligence for Agenda 2063 – Deputy Lands Minister

    From Seed to Success: Lingbinsi Bloomers Begin Pepper Harvest Under ‘Boost to Bloom’ Project

    From Seed to Success: Lingbinsi Bloomers Begin Pepper Harvest Under ‘Boost to Bloom’ Project

  • Global Trends
    • All
    • Foreign News
    • News in Africa
    Study Shows Climate-Smart Feeding Systems Can Transform Tanzania’s Beef Sector

    Study Shows Climate-Smart Feeding Systems Can Transform Tanzania’s Beef Sector

    Farm Workers Sue Over Trump’s Low Wages for Foreign Guest Workers

    Farm Workers Sue Over Trump’s Low Wages for Foreign Guest Workers

    Trump Cuts Tariffs on Ag Products, Fertilizers

    Trump Cuts Tariffs on Ag Products, Fertilizers

    Animal welfare ‘priority’ in wake of vet changes

    Animal welfare ‘priority’ in wake of vet changes

    Meatpacker JBS Sees U.S. Cattle Shortage Lasting Through 2026

    Meatpacker JBS Sees U.S. Cattle Shortage Lasting Through 2026

    USDA Data Dump Shows Minimal Soybean Sales to China

    USDA Data Dump Shows Minimal Soybean Sales to China

    Ministry of agriculture, Syrian-Russian committee discuss boosting cooperation

    Ministry of agriculture, Syrian-Russian committee discuss boosting cooperation

    Pakistan Showcases Growing Agri, Food Exports at CIIE Shanghai

    Pakistan Showcases Growing Agri, Food Exports at CIIE Shanghai

    Developing nations at risk of missing out on the fruits of a new green economy- CSE

    Developing nations at risk of missing out on the fruits of a new green economy- CSE

    • Foreign News
    • News in Africa
  • Agri-Campus
    • All
    • Agri-Courses
    • Campus Trends
    President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

    President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

    Call for Applications: Africa Youth Portal and Research Programme

    Call for Applications: Africa Youth Portal and Research Programme

    KIC School Farm Awards 2025 Set to Inspire a New Generation of Agripreneurs

    KIC School Farm Awards 2025 Set to Inspire a New Generation of Agripreneurs

    Ghana’s school gardens/farms need more than good intentions – Alfred Adjabeng writes

    Ghana’s school gardens/farms need more than good intentions – Alfred Adjabeng writes

    Students experience practical agriculture through Tilly’s Farm Porktober programme

    Students experience practical agriculture through Tilly’s Farm Porktober programme

    A/R: Agrinvest and KITA expand mechanization access for young agripreneurs under YEFFA

    A/R: Agrinvest and KITA expand mechanization access for young agripreneurs under YEFFA

    AI Can Transform Animal Production – Prof. Dadson Awunyo-Vitor

    AI Can Transform Animal Production – Prof. Dadson Awunyo-Vitor

    UNU-INRA pilots youth-designed clean tech for women farmers

    UNU-INRA pilots youth-designed clean tech for women farmers

    Ghana-Nebraska Agribusiness Chamber Holds Empowering Mentorship Session for University of Ghana Students

    Ghana-Nebraska Agribusiness Chamber Holds Empowering Mentorship Session for University of Ghana Students

    • Agri-Courses
    • Campus Trends
  • Agro-Market
    • All
    • Sales and Marketing
    Smarter fertiliser choices could unlock next agricultural breakthrough

    Smarter fertiliser choices could unlock next agricultural breakthrough

    Policy, infrastructure, and technology key to scaling agro-processing sector – Stanbic Bank

    Policy, infrastructure, and technology key to scaling agro-processing sector – Stanbic Bank

    CPC and ACCRACO Seal Cocoa Product Purchase and Supply Agreement to Boost Ghana–China Cocoa Trade

    CPC and ACCRACO Seal Cocoa Product Purchase and Supply Agreement to Boost Ghana–China Cocoa Trade

    PFAG Calls for Transparency and Swift Government Action to Address Grain Glut Crisis

    PFAG Calls for Transparency and Swift Government Action to Address Grain Glut Crisis

    Value Addition and Local Industry Hold the Key to Ghana’s Economic Growth – GEF Chair

    Value Addition and Local Industry Hold the Key to Ghana’s Economic Growth – GEF Chair

    Inflation drops to 9.4%, first single-digit in more than four years

    Inflation drops to 9.4%, first single-digit in more than four years

    KGL Group’s Chairman calls on Africa to build global business giants

    KGL Group’s Chairman calls on Africa to build global business giants

    Grain glut threatens Ghana’s food security as 100,000 tonnes remain unsold

    Grain glut threatens Ghana’s food security as 100,000 tonnes remain unsold

    Agriculture sector still hampered by skills gap, financing – stakeholders         

    Agriculture sector still hampered by skills gap, financing – stakeholders         

    • Sales and Marketing
  • More
    • Agriwoman Marketplace
    • Events & Shows
    • Editor’s Choice
No Result
View All Result
  • Agrihouse Trends
    • All
    • Agri-Influencer
    • Agri-Woman
    • Weekly Articles
    Call for Applications: Africa Youth Portal and Research Programme

    Call for Applications: Africa Youth Portal and Research Programme

    Ghana’s 41st National  Farmers’ Day Exhibitions Draws Over 120 Exhibiting Companies

    Ghana’s 41st National Farmers’ Day Exhibitions Draws Over 120 Exhibiting Companies

    Mofa, Agrihouse Foundation Partner To Host Mega Exhibition For 41st Farmers’ Day

    Mofa, Agrihouse Foundation Partner To Host Mega Exhibition For 41st Farmers’ Day

    Create Spaces that will Enable You to Lead the Change In Agrifood Systems – WFF Ghana Chapter Chair Impels African Youth

    Create Spaces that will Enable You to Lead the Change In Agrifood Systems – WFF Ghana Chapter Chair Impels African Youth

    Indigenous Agricultural Knowledge An Asset For Africa’s Food Sovereignty

    Indigenous Agricultural Knowledge An Asset For Africa’s Food Sovereignty

    Financing, Training, Essential  To Empowering Young Africans For Food Systems Transformation – WFF Senegal National  Chapter Lead

    Financing, Training, Essential To Empowering Young Africans For Food Systems Transformation – WFF Senegal National Chapter Lead

    Young Africans Influence in AU’s Food Policies Must Align With UN SDGs-WFF Senegal National Chapter Lead

    Young Africans Influence in AU’s Food Policies Must Align With UN SDGs-WFF Senegal National Chapter Lead

    WFF Egypt Chapter Calls for Pan-African Digital Platform to Boost Youth Collaboration

    WFF Egypt Chapter Calls for Pan-African Digital Platform to Boost Youth Collaboration

    Invest in Education and Mentorship to Empower Africa’s Youth — WFF Cameroon National Chapter Lead

    Invest in Education and Mentorship to Empower Africa’s Youth — WFF Cameroon National Chapter Lead

    • Agri-Influencer
    • Agri-Woman
    • Weekly Articles
  • National Trends
    • All
    • Crops
    • Fertilizer
    • Livestock
    • Machinery
    • Technology
    President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

    President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

    West African countries committed to boosting women’s empowerment in agrifood systems

    West African countries committed to boosting women’s empowerment in agrifood systems

    Producers commend GH¢6.9bn oil palm dev’t regime     

    Producers commend GH¢6.9bn oil palm dev’t regime     

    National Farmers Day: Agriculture Minister Pushes for Farmer-Led Change

    National Farmers Day: Agriculture Minister Pushes for Farmer-Led Change

    Farmers Demand 2% Interest Rate on Agricultural Loans to Boost Local Production

    Farmers Demand 2% Interest Rate on Agricultural Loans to Boost Local Production

    Mahama Renews Call for Affordable Credit to Boost Agriculture

    Mahama Renews Call for Affordable Credit to Boost Agriculture

    Pres. Mahama Calls for Modernisation of Agriculture Through Better Tools, Irrigation and Seeds

    Pres. Mahama Calls for Modernisation of Agriculture Through Better Tools, Irrigation and Seeds

    Parliament commends farmers ahead of December 5 Farmers’ Day

    Parliament commends farmers ahead of December 5 Farmers’ Day

    EXIM Bank, PIAA lead nationwide inspection of coconut farms

    EXIM Bank, PIAA lead nationwide inspection of coconut farms

    • Crops
    • Fertilizer
    • Livestock
    • Machinery
    • Technology
  • Regional Trends
    FAO launches International Year of the Woman Farmer 2026 to empower women in agriculture

    FAO launches International Year of the Woman Farmer 2026 to empower women in agriculture

    41st National Farmers’ Day Celebration: Pres. Mahama Urges Farmers to Strengthen Local Food Production

    41st National Farmers’ Day Celebration: Pres. Mahama Urges Farmers to Strengthen Local Food Production

    FAO’s new Global Emergency and Resilience Appeal seeks .5 billion to support 100 million people in 54 countries

    FAO’s new Global Emergency and Resilience Appeal seeks $2.5 billion to support 100 million people in 54 countries

    BoG pushes for more transparent, inclusive credit system for SMEs

    BoG pushes for more transparent, inclusive credit system for SMEs

    Volta Regional Minister urges businesses to register properly to boost investor confidence

    Volta Regional Minister urges businesses to register properly to boost investor confidence

    Mofa, Agrihouse Foundation Partner To Host Mega Exhibition For 41st Farmers’ Day

    Mofa, Agrihouse Foundation Partner To Host Mega Exhibition For 41st Farmers’ Day

    New FAO analysis highlights growing gap in climate finance for agrifood systems

    New FAO analysis highlights growing gap in climate finance for agrifood systems

    Africa must leverage geospatial intelligence for Agenda 2063 – Deputy Lands Minister

    Africa must leverage geospatial intelligence for Agenda 2063 – Deputy Lands Minister

    From Seed to Success: Lingbinsi Bloomers Begin Pepper Harvest Under ‘Boost to Bloom’ Project

    From Seed to Success: Lingbinsi Bloomers Begin Pepper Harvest Under ‘Boost to Bloom’ Project

  • Global Trends
    • All
    • Foreign News
    • News in Africa
    Study Shows Climate-Smart Feeding Systems Can Transform Tanzania’s Beef Sector

    Study Shows Climate-Smart Feeding Systems Can Transform Tanzania’s Beef Sector

    Farm Workers Sue Over Trump’s Low Wages for Foreign Guest Workers

    Farm Workers Sue Over Trump’s Low Wages for Foreign Guest Workers

    Trump Cuts Tariffs on Ag Products, Fertilizers

    Trump Cuts Tariffs on Ag Products, Fertilizers

    Animal welfare ‘priority’ in wake of vet changes

    Animal welfare ‘priority’ in wake of vet changes

    Meatpacker JBS Sees U.S. Cattle Shortage Lasting Through 2026

    Meatpacker JBS Sees U.S. Cattle Shortage Lasting Through 2026

    USDA Data Dump Shows Minimal Soybean Sales to China

    USDA Data Dump Shows Minimal Soybean Sales to China

    Ministry of agriculture, Syrian-Russian committee discuss boosting cooperation

    Ministry of agriculture, Syrian-Russian committee discuss boosting cooperation

    Pakistan Showcases Growing Agri, Food Exports at CIIE Shanghai

    Pakistan Showcases Growing Agri, Food Exports at CIIE Shanghai

    Developing nations at risk of missing out on the fruits of a new green economy- CSE

    Developing nations at risk of missing out on the fruits of a new green economy- CSE

    • Foreign News
    • News in Africa
  • Agri-Campus
    • All
    • Agri-Courses
    • Campus Trends
    President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

    President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

    Call for Applications: Africa Youth Portal and Research Programme

    Call for Applications: Africa Youth Portal and Research Programme

    KIC School Farm Awards 2025 Set to Inspire a New Generation of Agripreneurs

    KIC School Farm Awards 2025 Set to Inspire a New Generation of Agripreneurs

    Ghana’s school gardens/farms need more than good intentions – Alfred Adjabeng writes

    Ghana’s school gardens/farms need more than good intentions – Alfred Adjabeng writes

    Students experience practical agriculture through Tilly’s Farm Porktober programme

    Students experience practical agriculture through Tilly’s Farm Porktober programme

    A/R: Agrinvest and KITA expand mechanization access for young agripreneurs under YEFFA

    A/R: Agrinvest and KITA expand mechanization access for young agripreneurs under YEFFA

    AI Can Transform Animal Production – Prof. Dadson Awunyo-Vitor

    AI Can Transform Animal Production – Prof. Dadson Awunyo-Vitor

    UNU-INRA pilots youth-designed clean tech for women farmers

    UNU-INRA pilots youth-designed clean tech for women farmers

    Ghana-Nebraska Agribusiness Chamber Holds Empowering Mentorship Session for University of Ghana Students

    Ghana-Nebraska Agribusiness Chamber Holds Empowering Mentorship Session for University of Ghana Students

    • Agri-Courses
    • Campus Trends
  • Agro-Market
    • All
    • Sales and Marketing
    Smarter fertiliser choices could unlock next agricultural breakthrough

    Smarter fertiliser choices could unlock next agricultural breakthrough

    Policy, infrastructure, and technology key to scaling agro-processing sector – Stanbic Bank

    Policy, infrastructure, and technology key to scaling agro-processing sector – Stanbic Bank

    CPC and ACCRACO Seal Cocoa Product Purchase and Supply Agreement to Boost Ghana–China Cocoa Trade

    CPC and ACCRACO Seal Cocoa Product Purchase and Supply Agreement to Boost Ghana–China Cocoa Trade

    PFAG Calls for Transparency and Swift Government Action to Address Grain Glut Crisis

    PFAG Calls for Transparency and Swift Government Action to Address Grain Glut Crisis

    Value Addition and Local Industry Hold the Key to Ghana’s Economic Growth – GEF Chair

    Value Addition and Local Industry Hold the Key to Ghana’s Economic Growth – GEF Chair

    Inflation drops to 9.4%, first single-digit in more than four years

    Inflation drops to 9.4%, first single-digit in more than four years

    KGL Group’s Chairman calls on Africa to build global business giants

    KGL Group’s Chairman calls on Africa to build global business giants

    Grain glut threatens Ghana’s food security as 100,000 tonnes remain unsold

    Grain glut threatens Ghana’s food security as 100,000 tonnes remain unsold

    Agriculture sector still hampered by skills gap, financing – stakeholders         

    Agriculture sector still hampered by skills gap, financing – stakeholders         

    • Sales and Marketing
  • More
    • Agriwoman Marketplace
    • Events & Shows
    • Editor’s Choice
No Result
View All Result
AgriWatchGH
No Result
View All Result
Home International Trends News in Africa

Study Shows Climate-Smart Feeding Systems Can Transform Tanzania’s Beef Sector

by Agriwatch
December 10, 2025
in News in Africa
0
Study Shows Climate-Smart Feeding Systems Can Transform Tanzania’s Beef Sector
0
SHARES
4
VIEWS

A new multi-institutional study has shown that combining locally formulated concentrate feeds with feedlot management can substantially increase beef production while sharply reducing methane emissions in Tanzania.

The findings provide fresh evidence that improved feeding systems could play a central role in shaping a more climate-smart livestock sector.

The research — conducted by the International Livestock Research Institute (ILRI), Tanzania’s Ministry of Livestock and Fisheries, Sokoine University of Agriculture, and Aarhus University — charts a practical pathway for boosting productivity and lowering emissions at scale.

The Animal Performance and Methane Emissions in Feedlot vs. Traditional Pastoral Systems with Concentrate Supplementation for Tanzanian Short Horn Zebu and Boran cattle study examined how different feeding regimes influenced growth performance and enteric methane output in two commonly kept cattle breeds — the indigenous Tanzanian Short Horn Zebu (TSHZ) and the larger-framed Boran.

The experiment, carried out at Kongwa Ranch in central Tanzania, assigned 60 Boran and 60 TSHZ steers to one of five dietary regimes for 100 days: grazing only; grazing plus 50% concentrate; and three ad libitum hay-based diets supplemented with 60%, 80%, or 100% concentrate.

Methane emissions were estimated using the 2019 revision of the Intergovernmental Panel on Climate Change (IPCC) guidelines and used to calculate emission intensity — grams of methane per kilogram of weight gain.

The results were compelling. Concentrate supplementation raised average daily weight gain (ADG) by roughly 6% to 33% depending on diet and breed, while daily methane production fell by 3% to 35% compared to cattle on grazing-only systems.

Among the treatments, the highest concentrate diet (100% concentrate, no grazing) delivered the lowest emission intensity: methane emissions per kg of weight gained dropped from about 396 g CH₄/kg for grazing-only animals to just 87 g CH₄/kg under full concentrate feedlot conditions.

On a per-animal per-day basis, breed differences were modest — Boran cattle emitted slightly more methane per day than TSHZ, likely due to their larger size and higher feed intake (127 vs. 114 g CH₄/day). But because Boran steers also gained weight faster (738 vs. 626 g/day), the methane emitted per kilogram of meat produced ultimately balanced out.

Overall, shifting from traditional grazing to feedlot systems supplemented with locally sourced concentrates reduced total methane emissions per day by 28–65% and cut methane intensity (per kg of meat) by nearly 80%.

The implications are significant. Tanzania has one of Africa’s largest cattle herds, yet traditional pastoral systems — dependent on seasonal, low-quality forage — produce slow-growing animals that generate higher greenhouse gas emissions per kilogram of meat. With domestic beef demand rising due to population growth and higher incomes, the need to produce more meat from existing land while containing emissions is becoming urgent.

By demonstrating that feedlotting with affordable, readily available feeds (such as maize meal, cottonseed cake, molasses, mineral mix, salt and urea) can deliver faster growth and dramatically lower methane intensity, the study points to an accessible “low-hanging fruit” for producers and policymakers.

According to the authors, improved feeding is not just about boosting weight gain — it is a “powerful lever for both productivity and climate goals.” Faster growth shortens the number of days an animal spends emitting methane before reaching market weight, increasing beef output per unit of emissions.

However, the researchers emphasize that scaling up feedlot systems will require dependable access to feed inputs — particularly crop by-products — along with careful attention to costs and supply chains.

Looking ahead, the research team plans to validate the results under real-world farming conditions. Upcoming work will use direct methane-measurement technologies — including individual-animal methane sensors and drone-based group-level monitoring developed at ILRI — to test how closely the IPCC-based estimates match actual field emissions.

Source : Farmers Review Africa

Previous Post

Call for Applications: Africa Youth Portal and Research Programme

Next Post

President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

Next Post
President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

President Mahama Hints at Reintroducing School Farming, Mandates School Farms Nationwide

  • About
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • Editor’s Choice
  • Contact Us

© 2025 Agriwatch - A subsidiary of Agrihouse Communication

No Result
View All Result
  • Agrihouse Trends
    • Agri-Influencer
    • Agri-Woman
    • Weekly Articles
  • National Trends
    • Crops
    • Fertilizer
    • Livestock
    • Machinery
    • Technology
  • Regional Trends
  • Global Trends
    • Foreign News
    • News in Africa
  • Agri-Campus
    • Agri-Courses
    • Campus Trends
  • Agro-Market
    • Sales and Marketing
  • More
    • Agriwoman Marketplace
    • Events & Shows
    • Editor’s Choice

© 2025 Agriwatch - A subsidiary of Agrihouse Communication